NFT
NFT-focused company was started by Kevin Rose (early-stage Facebook investor and Twitter investor) and Justin Mezzell (designer) in February 2022. It also offers the Oddities NFT and Proof Collective collections.
Announcing the move via Twitter on Jan. 6, Rose suggested that the goal of the deal is to get the Moonbirds brand known on a “global” mainstream scale, as opposed to just being recognized as a big hitter in the Web3 space.
“What does UTA bring to the table? They are 1,400 people strong, with divisions in film, television, music, video games, sports, books, branding and licensing, speaking, marketing, fine arts, broadcast, and more,” he said.
PROOF, the company behind Moonbirds NFT, has signed an agreement with United Talent Agency (UTA), a major Hollywood talent agency.
🙂
— Gary Vaynerchuk (@garyvee) January 6, 2023
Explaining the move a bit further, Rose noted that UTA will work on PROOF’s behalf to help “vet, broker, and execute partnerships and expansion opportunities across a variety of fields.”
The Ethereum-based Moonbirds project, which consists 10,000 NFTs displaying owl-themed avatars and is based on Ethereum, was launched in April 2022. According to CryptoSlam data, the project has brought in $619.5 million in secondary sales.
Moonbirds is now the 11th most-sold collection on NFT, behind only Doodles (at $553 million) and CloneX (at $794.9 million).
CryptoSlam: Top 12 most-sold NFT projects ever
Despite the supposedly bullish UTA announcement, Moonbirds’ 24-hour sales volume has dropped a hefty 57.86%, with $442,747 worth of Moonbirds NFT changing hands during that time frame. Trading volumes have increased by 63.74% over a seven-day period.
Moonbirds is following other prominent names in the NFT space, who are looking for Hollywood deals.
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CryptoPunks founders Larva Labs were the first ones to pave the way back in September 2021, signing a deal with UTA to represent the firm’s IP across TV, film, video games, licensing and publishing.
The next month Yuga Labs — which now owns CryptoPunks — followed suit by signing up with UTA to push the Bored Ape Yacht Club IP into movies, TV, music and gaming. The most recent event before PROOF was WME, a UTA competitor, and NFT start up Boss Beauties.