Twitter will resume its Twitter Blue subscription program Monday, with new rules and in one instance, a new cost.
Elon Musk quickly revamped Twitter Blue after acquiring Twitter. This meant that subscribers would receive the blue verification symbol, which was previously reserved only for verified accounts of well-known figures or companies. The feature was quickly exploited and abused by users, who wanted to demonstrate how easy it was to impersonate celebrities or businesses.
Twitter considers it to be a safeguard feature. The company said in a Saturday tweet that while users will still get the blue verified icon when they pay for Twitter Blue, they’ll temporarily lose it after changing their handle, display name or profile picture “until their account is reviewed again.”
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Twitter also recently added “Official” labels under the names of some particularly notable verified accounts, and the company said Saturday that it would start changing that to “a gold check mark for businesses, and later in the week, a gray one for government and multilateral accounts.” Musk teased such a verification system late in November.
Musk increased the price for Twitter Blue to $7.99, from $4.99 when the company was his. This price will go up even more for those who subscribe through the iOS app and an Apple Inc.
The increased charge for those buying Twitter Blue through the app is intended to offset Apple’s 30% cut of in-app purchases of digital services for the first year, and a 15% cut thereafter.
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Late last month, Musk groused about iPhone maker’s fees; however, he said that he had resolved any apparent “misunderstanding” with Apple CEO Tim Cook about Twitter potentially being removal from the App Store.
This version of Twitter Blue subscribers allows you to edit tweets, upload 1080p videos, and view tweets as reader mode. Twitter Blue subscribers will soon be able to have their tweets prioritized by search and replies, according to the company.
Musk has complained about bots flooding Twitter and drowning in community dialogue. Musk stated that Twitter is his digital village square. He also accused Twitter in the past of suppressing public debate.
Musk restored the account of Donald Trump’s former president and encouraged him to tweet. He also has released a trove of files that he says reveal the prior biases of Twitter’s prior management.
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Musk’s Twitter turnaround tactics, however, have raised eyebrows and have included the elimination of half of the company’s 7,500 staff.
Twitter is reportedly under revenue pressure due to a more difficult advertising environment for social media platforms in general and some uncertainty on the part advertisers to purchase space on the platform during its transition.