The Metaverse’s impetus for digital worlds is a combination of added reality and unique imagination.
Ready Player Me, Spatial and ExplodedView have been working with ARTISANT to enhance interoperability of avatars and increase wearable accessibility. This creates a thriving economy that is based on identity, functionality, and non-fungible tokens.
Interview with XR Today Mishi McDuff, founder and chief executive, House of BlueberryTo discuss the benefits and updates of Metaverse Fashion Week, Web3 fashion, and empower women with XR technologies, please contact.
The House of Blueberry Web3 firm that develops digital worlds and fashion for users. The firm has partnered with Roblox recently to offer a 3D boutique virtual shopping experience. Second Life is also being used by the company to diversify immersive experiences available for current and future metaverse users.
As the world celebrates Women’s History Month, XR Today would like to commemorate one of the firms empowering women and female creatives worldwide.
XR Today – What are the advantages of digital fashion over physical products for businesses?
Mishi McDuffDigital fashion is more sustainable, accessible, and scaleable than traditional fashion. Digital fashion is not restricted by the limitations of the physical world, and users can be more creative.
Additionally, digital fashion is highly socialised and rooted in building community, which makes metaverse activations a great way to build brand affinity—particularly among Gen Z users.
XR Today – Could you please share some of your feedback from the Metaverse Fashion Week Show With Jonathan Simkhai
Mishi McDuff: The Jonathan Simkhai Second Life Fashion Show was the first of its kind, and it changed everything.
House of Blueberry had been a successful business for nearly a decade by then, but the show really put us on the map with major fashion outlets like Vogue and Women’s Wear Daily.
We received wonderful feedback from participants across media and digital influencers. Everyone was thrilled to be part of something so innovative.
XR Today: Amid Women’s Day, what could you tell us about the work your female-led team has achieved?
Mishi McDuffWhile almost half of gamers are female, the majority of game designers and developers are male.
House of Blueberry was founded because I believed it was important to be a female-oriented gaming company. They are a large market that is not well served, so I set out to fill the gaps.
XR Today: How will the House of Blueberry develop its future use cases for digital fashion, Web3, and metaverse ‘serious gaming’ technologies?
Mishi McDuffFashion might look very different in digital spaces than it does on the runway. That’s because games offer an escape to alternative worlds. While some games are strictly urban, futuristic or medieval, others are purely urban and powered by imagination. Real-life constraints limit their power.
Blueberry will continue its partnership with game studios that create amazing experiences. We strive to bring the best technical quality, style and excitement to all of these designs, regardless of their theme. Our primary goal is to create content that engages the community. We aim to be live on every gaming platform that allows for user-generated content.