Hyundai Motor announced a membership program that is non-fungible (NFT) for its new electric car (EV) IONIQ 6 which grants holders exclusive access to Web3 content, according to a press statement.
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- The IONIQ Citizenship includes access to VIP rights and exclusive fashion items in Planet Hyundai, the digital space built in Naver Z’s Zepeto metaverse, and a gift card to Casetify that holders can use to assemble a customized phone case.
- Hyundai Motor will open IONIQ Digital Garage. This virtual space is for events that are dedicated to NFT owners.
- The automobile maker airdropped 5,000 generative art NFTs to IONIQ 6 last Thursday to celebrate the EV’s concept reveal.
- Hyundai’s IONIQ 5 was the bestselling EV in South Korea from January to May this year, while its retail EV sales in the U.S. grew 179% year over year, the motor dealer claims.
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