Anime and manga are staples of Japanese culture — and in recent years, they’ve taken the world by storm.
Web3 now has vibrant stories and characters from both genres.
MADworld is backed by Animoca Brands — and the platform’s objective is simple: to become the ultimate destination for fans of anime and manga.
MADworld has partnered up with Animoca Brands KK and UCOLLEX, as well as industry giants like Kodansha and Production I.G. WIT Studio and MADworld to bring both the characters and stories of these genres to the Web3.
Production I.G. previously announced their collaboration. To develop a range of Web3 experiences to support the anime productions Vampire in the Garden and Bubble.
What’s next?
The collaboration was announced at the NFT.NYC conference.
Initial focus of the Kodansha partnership is on two exciting titles Ghost in the Shell Fairy Tail. The first drops of NFTs, digital collectibles, and other goodies are in the works. They will offer extensive fan experiences and tie-ins with the stories and character arcs.
Kodansha has also been behind many other internationally acclaimed manga stories — Akira, Sailor Moon Attack on Titan Among them. The publisher was founded in 1909 and has been praised for its “unique ability to tell the story creatively and using familiar cultural elements that draw millions of viewers around the world.”
MADworld’s CMO Phillip Tran was full of praise for Ghost in the Shell and Fairy Tales — telling Cointelegraph: “They’re masterpieces that have stood the test of time as its themes, structure, and visuals remain popular and loved. The pieces can also be used to inspire new creators and fans to join the Web3 world to expand the metaverse.
Looking ahead, MADworld’s ambition is to become the “connective tissue” that blends games, metaverses and applications together and become the “home of pop culture”. MADworld, for instance, is bringing The Sandbox the MADminds NFT campaigns and B.Duck to life. So it is fully within reason to expect MADworld’s repertoire to both include its own tech stack and to leverage its access to the full breadth of the Animoca Brands’ ecosystem of Web3 experiences for its impressive IP pool.
This is just the beginning
In the coming 12 months, the team at MADworld are planning to build upon their branding — and build awareness of the magical ecosystem they’re currently creating. Fan engagement strategies will be employed to keep anime lovers coming back for more.
MADworld and Animoca Brands KK have already worked together in bringing NFTs to the masses. Back in June, they jointly announced the launch of a new series dedicated to Japanese culture — harnessing the talent of local, authentic artists.
Masayuki Kojo is one of the many creatives featured in this collection. He specializes in warrior painting and uses sumi ink for depicting the readiness of fighters during the Warring States period.
This collection also featured Kenichi Asano (analog and digital sculptors), as well as CRAZY CHOCOLATE (an award-winning illustrator).
Japan’s culture is distinctive, special and immersive — and while it may have been virtual because of the pandemic, the Tokyo Games was a spectacle bringing everything that’s special about this country into people’s living rooms.
And now, MADworld is vowing to do the same — offering a 21st-century way to enjoy anime and manga that extends far beyond well-thumbed copies of comics and books.
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