LAS VEGAS — United Talent Agency (UTA) has signed PROOF, the company behind the popular non-fungible token (NFT) collection Moonbirds, CEO Kevin Rose announced at the Consumer Electronics Show (CES) in Las Vegas on Friday.
UTA, the biggest Hollywood talent agency, will help PROOF grow its reach by forming partnerships.
“We’ll be focused on partnerships that extend Moonbirds far beyond our existing Web3 audience, transforming Moonbirds into a global brand,” Rose said in a tweet.
“We’re already working on upcoming partnerships we know you’re going to love and couldn’t be more excited to kick off 2023 with a bang,” Rose tweeted.
UTA informed CoinDesk that Rose’s partnership will enable her to enter into “brand partnerships,” merchandising and licensing, sponsorships, and other verticals.
California-based talent agency UTA has been growing its Web3 portfolio under Lesley Silverman as its Web3 head. It signed NFT projects CryptoPunks, Deadfellaz and NFT artist Diana Sinclair. UTA announced in October that it would increase investments in Web3 startups through a partnership with investment company Investcorp.
Rose did not immediately respond when CoinDesk asked for comment.
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