In short
- Starbucks has launched in beta its NFT-driven rewards program Starbucks Odyssey.
- In January, the platform will have more users and a marketplace that allows trading as well as limited-edition NFTs.
Starbucks Odyssey, the coffee chain’s Web3 Rewards Platform – New Built on Ethereum Sidechain network PolygonThe official launch of the platform is underway. And the company says that demand for the platform so far has been “unprecedented.”
Starbucks launched the platform Thursday for a limited number of beta testers selected from its waitlist. The platform will soon be expanded with additional testers in January 2023.
The company did not reveal how many people signed up for the waiting list, nor how many users were granted access this week. A spokesperson stated however, Decrypt that Starbucks has seen “unprecedented interest in Starbucks Odyssey,” and that the response from customers has been “overwhelming” so far.
First September announcement Following Months of teases, Starbucks Odyssey builds upon the firm’s existing Starbucks Rewards initiative, but with a Web3 twist. Rewards points can be earned for purchasing food and beverages in stores as well as for taking part in Odyssey mobile apps activities, such quizzes or other digital experiences.
Completing activities and amassing points then earns users “Journey Stamps” tokenized as NFT collectibles on Polygon. These stamps are a tribute to the 51-year-old coffee juggernaut and can be collected and traded. An NFT (not to be confused with a blockchain) is a type of cryptocurrency. token It is a way to own a unique asset. This includes digital goods such as artwork and collectibles.
The stamps and points also collectively unlock access to potential exclusive experiences, such as online drink-making classes, events at Starbucks’ flagship Reserve Roastery locations, or even a trip to the company’s coffee farm in Costa Rica.
Starbucks Odyssey will launch its NFT Marketplace powered by Amazon in 2023. Nifty GatewayUsers can sell and buy their Journey Stamps as well as limited-edition NFTs made in collaboration with company partners. According to the company, funds from the sale of the NFTs will be used to partially donate to charities.
Starbucks is among several brands that have recently used Polygon to push a Web3 push. Meta with NFT minting via InstagramReddit, with NFT avatars that are available More than 3,000,000 users have already been reached, and Nike’s upcoming digital apparel platform.
Polygon Studios CEO Ryan Wyatt Recently, it was discussed about its brand success With DecryptHe cites factors such as a mixture of Web2 experience and Web3 experience in his business development team as well as growing consensus about the Ethereum ecosystem over other layer-1 networks.