Aave (AAVE) founder and CEO Stani Kulechov mentioned the agency was persevering with to develop its decentralized social media platform, with Web3 probably altering the way in which many view possession.
Chatting with Cointelegraph on the Collision convention in Toronto on Thursday, Kulechov mentioned Web3 — a buzzword usually thrown round, which typically describes the subsequent evolution of an web based mostly on blockchain expertise — may impression how individuals use social media in a lot the identical manner cryptocurrency modified perceptions on finance. The Aave CEO remarked how builders had tailored protocols to deal with custody, and the rise in nonfungible tokens, or NFTs, appeared to level to a community-centered strategy.
#CollisionConf 2022: Cointelegraph’s @forgeforth_ steps on the stage to reasonable a panel on “The metaverse: Hype or the long run?“ at @CollisionHQ 2022, together with @amypeckxr & @dburgar. pic.twitter.com/n0Z1dCpMHF
— Cointelegraph (@Cointelegraph) June 23, 2022
“I feel Web3 is rather a lot associated to the idea of possession,” mentioned Kulechov. “As we’ve possession of […] monetary protocols and communities and creators, what if we truly can have possession on our personal presence in social media — our profiles, our social identities?”

Kulechov added that Aave’s Lens Protocol was a part of the agency’s growth into Web3, as a decentralized social media platform during which primarily a community of “dynamic” NFTs acted as each customers’ profiles and communications between followers. The Aave CEO mentioned that there have been greater than 30 reside tasks constructed on the protocol.
Associated: What the hell is Web3 anyway?
Regardless of the latest market downturn, Kulechov appeared to be hopeful about the way forward for the area. Nonetheless, he mentioned perceptions of crypto within the present local weather may have an effect on onboarding new customers.
“It’s not the primary time I’m constructing in a bear market,” mentioned Kulechov. “Web3 and crypto usually could be very market pushed, so you could have highs and downs. Once we construct, we at all times are contemplating the lengthy sport. No matter market situations, we’re constructing one thing that’s bringing utility for the entire neighborhood.”